According to a recent lawsuit, Google is entering the mortgage game via its advertising model. Why should you care? When you give consent to a third-party (such as Lending Tree) to attract offers using your confidential credit information, you effectively give up a number of privacy rights under the Fair Credit Reporting Act. And the companies can do whatever they want with your information. Or, at the very least, they are not as constrained by the laws in how they use your personal information.
Now, with Google in the game, the potential for widespread use and dissemination of your personal credit information is much more likely.
